CASE STUDY
Visit Albuquerque
BACKGROUND
Visit Albuquerque is a Destination Marketing Organization (DMO) focused on expanding meeting, convention, and leisure travel to Albuquerque. As a city contractor, Visit Albuquerque facilitates over 150,000 room nights annually which contributes over $100 million to the local economy each year.
WEBSITE
Oversaw the design, build, and launch of Visit Albuquerque’s current websites. The site contains over 700 pages of content, dynamic content that changes based upon user location, a fully responsive design, and integrations with Simpleview CRM.
Project Management, Simpleview CMS, Google Analytics, Tag Placement, Content, 360 Video, Crowdriff
AWARD WINNING COMMERCIALS
Led creative between Marble Street Studios and McKee Wallwork and Co. The commercials portray Albuquerque though the eyes of a visitor, foregoing any use of motion graphics. The commercials aired on NBC Universal in 92 countries.
DIGITAL AD CREATIVE
Created, tested and placed digital ads focused on visitor conversion. Ads achieved record high Click-Through-Rate (CTR) and record low Cost-Per-Click (CPC).
Facebook Audience Network, Instagram, Facebook
ART DIRECTION
Led brand development and directed creative efforts for the organization, agency, and freelance designers. Provided artistic review for placements in Outside Magazine, National Geographic, and Texas Monthly among others.
Illustrator, Photoshop
ANALYTICS & BUSINESS INTELLIGENCE
Led brand development and directed creative efforts for the organization, agency, and freelance designers. Provided artistic review for placements in Outside Magazine, National Geographic, and Texas Monthly among others.
Illustrator, Photoshop
